As we age, cheeks start losing their natural plumpness as the fat pads begin to fall. However, there is a trick to address this issue that is worth exploring.
You might want to try switching to a lighter and slightly brighter shade of blush, especially in rosy or peach tones for those that are in the fair to medium range. Darker complexions would be better off with paler berry and coral tones to give cheeks a natural lift.
Try this experiment and see for yourself. Examine your face the next time you get an excited flush. Look at that rush of blood going through your cheeks and where it lands. You can do the same thing with a light, but a bit brighter rosy-pink blush to mimic that look and draw the eye upward! If you are darker, then do the same thing with a slightly brighter, light shade of a berry or coral blush.